Our work


Our work title image

Areas of work

Use the links below to find out more about the work that we are doing in the following areas:

Employment
Our work with employers includes: See our employment section

Media
Our work with the media includes: You may also be interested in our list of upcoming TV and radio programmes that have a mental health theme.

See our media section

Black and minority ethnic communities
Our work with black and minority (BME) communities includes:
  • Open Secrets, a short film set in an Asian family
  • 'Black and White' photo project
See our BME section

Research
Research commissioned by Shift includes
  • Mind Over Matter research looking at how the media reports mental illness
  • BME media research
  • Public attitudes survey
  • Viewpoint survey
See our research section

Young people
Our work in this area includes: See our section on young people.

Sport and physical health
Our work in this area includes: See our sports section.

How we work

Shift works in the areas where people say they experience stigma and discrimination surrounding mental health the most.

To make sure our work is as effective as possible, we use a set of nine guiding principles. When we start a new project, we make sure:
  • People affected by mental health problems will be involved at every stage of our work.

  • Our work will be based on evidence of what works.

  • We will work in areas where people say they experience discrimination the most.

  • We will help explain the ways in which people with mental health problems make a positive contribution to society.

  • We will pay specific attention to issues of multiple discrimination, including on grounds of race and gender.

  • We will promote action and joint working at all levels.

  • We will work in partnership across Government Departments, with public and voluntary sector organisations, public health and others.

  • We make sure that our work can be properly monitored and evaluated.

  • We will avoid duplicating work carried out by others.





Masthead photo by Francisca Urria. Used under a Creative Commons licence.